World's first 'plastic-free' aisle opens in Netherlands
The world's first plastic-free aisle was launched in a supermarket in Amsterdam earlier this year. The Dutch supermarket chain, Ekoplaza has introduced over 700 plastic free products including meat, rice, sauces, chocolate, cereals, yoghurt, snacks, fresh fruit and vegtables. The plan is to introduce plastic-free aisles to 74 branches in the Netherlands over the course of the year. So if they can do it, why can't the rest of the world? And is the 'one aisle at a time' approach enough? An investigation into supermarket plastic by the Guardian found that leading UK stores create more than 800,000 tonnes of plastic waste every year. UK Prime Minsiter Theresa may has singled out the role of supermarkets in the bid to help fight the war on waste, calling them to introduce plastic free aisles.
Watch the BBC's interview with Erik Does, Chief Executive of Ekoplaza here.