NYU Stern Center for Sustainable Business and IRI establish Sustainable Share Index™
The NYU Stern Center for Sustainable Business and IRI have established the Sustainable Share Index™ based on the findings of a recent study into consumer purchases of products marketed for their “sustainable attributes”. The results of the study indicate that “sustainability-marketed products are responsible for more than half of the growth in consumer packaged goods (CPGs) since 2013”.
NYU’s Stern Center analysed data across 36 CPG categories, representing all categories, excluding tobacco and alcohol. Researchers found that products marketed as sustainable had a 29% increase in sales from 2013 to 2018, and are expected to grow for $113.9B in sales to $140.5B by 2023. They also found that sustainability-marketed products grew 5.6x faster than those conventionally-marketed.
Tensie Whelan, founding director of Stern’s Center for Sustainable Business, highlighted that “results from this research reinforce the idea that embracing sustainability leads to better business results. We are excited to launch the Sustainable Share Index and look forward to continuing our research in the years to come.
For more information on the Sustainable Share Index™, click here.